2020: Expert Panel Sessions:
Breakfast: LinkedIn or Lose Out? Effective Marketing for
The session's Chair will ask our panel of
successful and Award winning VAs to share their personal
preferences and tips for making Social Media effective.
With the ongoing developments of LinkedIn
adding 'Open for Business' and 'Pro Finder' - the
dynamics of the marketing landscape for Virtual
Assistants continues to shift and evolve. Our panel will
discuss and share opinions on which marketing channels
and processes work, and why.
#VACon20 Session 5: Deal or
No Deal? Closing the Sale (and more!)
Marketing activities completed, and your
prospects become clients - easy as that?
Not if you have a fear of selling; have
yet to master negotiation skills; and don't know what to
Our expert panel will share their
favourite tips for closing the deal and managing client
expectations (and that should include complying with
regulations - such as GDPR, AML, IR35 etc.)!
Caroline has been a VA since 2004 in her business, Virtually Sorted. With a background in music and advertising, she worked in the creative industries for over 10 years, both in London and Glasgow. Trying to avoid wearing a suit every day, Caroline switched into entrepreneur mode and has never looked back.
Virtual assistance in the UK was a fledgling industry in 2004, so she worked with a collection of Scottish VAs to educate the business community about virtual working. It rapidly grew to include many virtual assistants from outside Scotland, which prompted a name change to the Society of Virtual Assistants in 2006. SVA provides free advice and support to both new and established VAs through its online forum and website, promoting excellence in the industry.
In her role as founder of SVA, she has previously judged the VA of the Year Awards, runs the UK VA Survey each year and is the UK representative of the world’s first virtual assistant certification programme, VAcertified. SVA is the largest organisation of UK virtual assistants with over 2,500 active members, a forum, regular newsletters, the virtual assistant diary, and regular features to help VAs start and stay in business.
Caroline can be contacted via: