Catherine Gladwyn



Catherine Gladwyn
Delegate VA, VA Trainer and Author “How to be a Virtual Assistant”


VA Breakfast 2020: LinkedIn or Lose Out? Effective Marketing for VAs

The session's Chair will ask our panel of successful and Award winning VAs to share their personal preferences and tips for making Social Media effective.

With the ongoing developments of LinkedIn adding 'Open for Business' and 'Pro Finder' - the dynamics of the marketing landscape for Virtual Assistants continues to shift and evolve. Our panel will discuss and share opinions on which marketing channels and processes work, and why.

Speaker profile:

Catherine spent 20 years as an Admin Manager, PA and senior secretary for international companies, government organisations and a national charity. After neurosurgery in 2012, radiotherapy in 2014 and a diagnosis of Addison’s Disease shortly after Catherine was left with chronic health problems, including fatigue and a dependency on medication to keep her alive – stress can kill her.

Working 9-5 in a stressful, busy office environment wasn’t great for her health or work/life balance. Catherine’s family was taking a back seat too and life felt like a constant uphill struggle.

Determined to continue doing what she loved, what she’d spent her whole career doing well, Catherine read and researched how to transition from Personal Assistant to Virtual Assistant, and the rest, as they say, is history.

Catherine now has a constant manageable portfolio of clients and has developed her skills to offer a range of services, all while working the hours she wants to manage a harmonious home and work life.

As well as maintaining and growing her own business, Catherine also supports other VA’s on their journey to success and is author of the award winning bestselling book, How To Be A Virtual Assistant . As Catherine says: ‘work isn’t supposed to be depressing, hard work and stressful so we shouldn’t accept that as the norm!’.

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Instagram: @howtobea_va
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Twitter: @howtobea_va