#VACon20 Session 2: Brand or Bland - How important is your business name?
The panel will discuss and explore the pros and cons of business names, brands, logos etc., covering key elements of VA branding and naming issues.
The session will also cover opinions on Self Employed or Limited Company options, franchise relationships, Trademarks, Copyright, and their experiences of managing Intellectual Property in a VA business.
Rebecca Newenham founded Get Ahead VA in 2010. After a corporate career in buying for retail giants such as Superdrug and Sainsburys, Rebecca was looking for a flexible work solution that could fit around her lifestyle and her three daughters. After researching various business options, she decided that a VA business was the perfect opportunity to put her love of networking to good use and fulfil the growing demand for outsourced business services.
Nine years later, Rebecca runs an award-winning team of 6 regional directors and over 40 virtual assistants, delivering marketing and business services for over 100 clients across the UK. Her virtual agency has won a variety of awards including Flexible Business of the Year in the Mum and Working awards and has been highly commended in other awards including the Women in Business awards.
In 2017, Rebecca launched a franchise model to allow other aspiring VAs to run their own flexible businesses. Her growing team of regional directors covers areas from Bristol in the South up to Newcastle in the North. Rebecca says: “The beauty of our franchise model is that it gives you the chance to go into business for yourself, but not by yourself. As a Get Ahead VA franchisee you have the support and security of being part of an established award-winning and profitable brand along with on-going marketing support and mentoring.”